Diamond Education

Representing purity, perfection and promise, for centuries diamonds have been widely regarded as the ultimate symbol of commitment and eternal love. With this in mind, the idea of purchasing a diamond can be overwhelming, but it doesn’t have to be. Our diamond education is designed to help you understand the characteristics of a diamond, how those characteristics influence appearance, and which characteristics are most important to consider depending on the shape of stone you are contemplating buying. In just a few minutes you’ll have all the information you need to choose your ideal diamond.

Shape

As the name suggests, shape describes a diamond's form, primarily when viewed from above.  Explore the most popular diamond shapes and discover the design benefits of each shape.

Cut

Cut refers to a diamond's proportions, symmetry and polish. Discover why our geologists consider 'cut' to be the most important of the 4Cs.

Colour

Diamonds come in a wide range of colours, some of them extremely rare (yellows, pinks and blues). Learn how diamond colour is graded, and how to choose a ‘bright’ diamond.

Clarity

Clarity, sometimes referred to as purity, is a measure of the number, size and location of tiny imperfections or flaws that occur in almost all natural diamonds.  Discover how to choose a diamond that is clear to the eye.

Carat Weight

Diamonds are sold by the carat (ct), which is a unit of weight and does not directly relate to height or size. Learn how to find a well sized stone for a good price, and why 'cut' may be more important than 'carat'.

Certification

Before being purchased, many diamonds are sent to a third-party laboratory for comprehensive evaluation. This process is known in the industry as diamond certification. Explore why certification is crucial in ensuring you get the exact diamond you pay for.