Representing purity, perfection and promise, for centuries diamonds have been widely regarded as the ultimate symbol of commitment and eternal love. With this in mind, the idea of purchasing a diamond can be overwhelming, but it doesn’t have to be. Our diamond education is designed to help you understand the characteristics of a diamond, how those characteristics influence appearance, and which characteristics are most important to consider depending on the shape of stone you are contemplating buying. In just a few minutes you’ll have all the information you need to choose your ideal diamond.
As the name suggests, shape describes a diamond's form, primarily when viewed from above. Explore the most popular diamond shapes and discover the design benefits of each shape.
Cut refers to a diamond's proportions, symmetry and polish. Discover why our geologists consider 'cut' to be the most important of the 4Cs.
Diamonds come in a wide range of colours, some of them extremely rare (yellows, pinks and blues). Learn how diamond colour is graded, and how to choose a ‘bright’ diamond.
Clarity, sometimes referred to as purity, is a measure of the number, size and location of tiny imperfections or flaws that occur in almost all natural diamonds. Discover how to choose a diamond that is clear to the eye.
Diamonds are sold by the carat (ct), which is a unit of weight and does not directly relate to height or size. Learn how to find a well sized stone for a good price, and why 'cut' may be more important than 'carat'.
Before being purchased, many diamonds are sent to a third-party laboratory for comprehensive evaluation. This process is known in the industry as diamond certification. Explore why certification is crucial in ensuring you get the exact diamond you pay for.