Rarer and stronger than gold, platinum is a very popular metal for engagement rings and wedding bands. It occurs naturally in copper ores, mostly in South Africa. Twice the density and weight of gold, platinum is ideal for precious jewellery and large diamond rings.

The perfect backdrop for your diamond, platinum doesn’t reflect colour, ensuring the fire and brilliance of your stone takes centre stage and its brilliant white colour will never fade or tarnish, like other metals. Platinum is extremely durable and will last forever, making it a symbol of eternal love and a great choice for the discerning buyer.


The earliest references to platinum date back to Old Kingdom Egypt, where specks of the metal were often present in ancient Egyptian gold work and referred to as ‘contamination’. However, it wasn’t until after the Spanish conquest in the 1500’s that news reached Europe of a new white metal with unusual properties. Louis XVI of France was so impressed with this shiny new metal that he proclaimed platinum the only metal fit for Royalty.

By the end of the 19th century, platinum had become the most popular metal for jewellery manufacture – the metals strength was well suited to the delicate motifs such as wreaths, bows and tassels that were so popular during this period.

Although platinum disappeared almost entirely from the market during WWII, today it has regained its earlier popularity and is one of the most sought after metals for jewellery.


Platinum is extremely rare - 30 times rarer than gold! Incredibly hard-wearing and with a high density, platinum is the most secure metal for setting your diamond. Unlike other white metals, platinum’s brilliant white lustre is resistant to discoloration, meaning it doesn’t tarnish, corrode or fade over time.


Pure platinum is quite soft, so it is usually alloyed with other metals to increase its hardness. Most alloys used for jewellery contain 85-95% platinum. Our platinum is 95% pure (5% other alloys) and naturally nickel-free, making it ideal for those with sensitive skin issues.


Like all precious metals, platinum has a tendency to scratch, though it is resistant to permanent dings. Scratches are considered part of platinum’s

patina – a change in the finish and texture that develops as the result of regular wear. Such marks can easily be removed by gentle buffing with a cloth, professional polishing, or by soaking the item in a mild solution of warm soapy water and scrubbing with a soft bristled brush.